Hotel Marketing (Pre-Opening)

A hotel begins to be talked about months before it opens, and a guest's first experience of a property is very often digital.

We approach the digital surfaces of a property as an extension of the guest experience. What is communicated, in what order, with what restraint—these decisions shape how a guest arrives, both literally and in their expectations.

The work covers the public face of the property: its first introduction, its written and visual voice, and the website through which most of these decisions are eventually held.