We believe PR isn’t about pushing for coverage—it’s about meaningful resonance. We work with hand-picked boutique hotels that share our values: places that are design-led, experience-driven, and rooted in intention.
Whether you’re preparing for a soft opening, evolving your positioning, or quietly building visibility, we offer boutique PR representation with a hands-on, editorial-first approach:
We write editorially-driven stories and send them to travel writers, editors, and publications we have personal relationships with—people who understand and appreciate what makes a hotel special. We support key moments like launches or rebrands with tailored press outreach, and help ensure you're media-ready with a compelling, well-designed press kit and aligned messaging. For clients on a marketing retainer, we also act as your dedicated press contact year-round, handling all inbound media requests and seeking out meaningful opportunities on your behalf.
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Our PR work is reserved for projects we believe in—hotels that reflect a sense of place, purpose, and perspective. We don’t do mass mailouts or transactional pitching. Instead, we build slow, sustainable visibility through editorial relationships, subtle storytelling, and shared values.
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Our press services are ideal for small boutique hotels with fewer than 20 rooms, particularly those in their pre-opening or repositioning phase, who value story-led growth over short-term hype.